MICOS Group L.L.C
MICOS Web analytics
is a measurement, collection, analysis and reporting of internet data for
purposes of understanding and optimizing a company's web usage.
MICOS Web analytics is not just a tool for measuring website traffic but can be
used as a tool for business research and market research, as well as a means to
determine and improve upon the effectiveness of your web site. Web analytics
applications can also help your company measure the results of traditional print
advertising campaigns. It helps one to estimate how traffic to a website changes
after the launch of a new advertising campaign or a new products, etc. Our Web
analytics package provides information about the number of visitors to your
website and the number of page views. We also help gauge traffic and popularity
trends which is useful for market research.
Here are some
examples of key web analytics we can provide for your website:
A visit, which is
also called a session, is the sum of a visitor's requests from the time he or
she enters the Web site to a set end time. The sessions number in your analytics
tells you how many times your site has been visited, with repeat visitors
This number shows
how popular your Web site is. As you see this number grow, stay flat or shrink,
you can tell how successful your marketing efforts have been. If you sell ad
space on your Web site, this is the number your potential advertisers will be
interested in knowing.
Page views are very
useful. First, they show you how many pages are visited on your site. Second,
when you divide this number by the number of visitors, you can find out on
average how many pages each visitor views—the higher the number, the better.
Page views tell you that the visitors you’re attracting with your marketing
efforts are indeed interested in the content on your Web site.
This determines how
long visitors spend on your website. This is a good measure of your Web site’s
performance. When visitors spend more time on your Web site, it probably means
you’ve identified the right audience and engaged them with relevant content.
Your bounce rate
can tell you two things: whether your marketing efforts are driving the right
people to your Web site and whether you provide content that your audience is
interested in. You want to keep your bounce rate below 40% unless an
average visitor is spending a lengthy session on that page.
The conversion rate
is the percentage of Web site visitors who completed the action you requested on
a given Web page. It could be that they made a purchase, filled out a form or
signed up for an email list.
Initial Teleconference Consultation
Call (770) 330-3789 for details
NOTICE: The information Provided by MICOS Group or our website is not
intended or to be construed as legal advice. Although MICOS Group has
extensive knowledge and experience, we are not a law firm; we are a
financial, investment & legal referral company and do not give legal
advice. Therefore we cannot be responsible for any damages or problems
that result from any action taken by the use of the information herein.